Challenge

Downtown Corpus Christi has undergone a significant transformation over the past decade, evolving from a quiet city center into a thriving hub for business, arts, and culture. To mark this milestone, the Corpus Christi Downtown Management District sought a way to celebrate the progress, inspire further investment, and engage the community in its ongoing journey. They turned to Knightstorm Productions to craft a documentary that not only told the story of downtown’s growth but also served as a centerpiece for the 2023 State of Downtown event.

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Solution

Knightstorm Productions developed A Decade Downtown, a documentary that celebrated the district’s achievements while honoring the people, partnerships, and projects that made them possible.

To create an authentic and emotionally resonant narrative, we conducted interviews with key stakeholders, including business owners, local leaders, and residents who played pivotal roles in the downtown renaissance. Paired with archival footage, historical photos, and breathtaking new visuals, the film told the story of a decade of revitalization—from the first sparks of redevelopment to the vibrant, thriving district it is today.

The documentary also highlighted

The positive economic impact of downtown revitalization efforts and it’s impact on the local community.

Key initiatives, including infrastructure improvements, new business openings, and community events.

The cultural and artistic resurgence that has brought life to the area’s streets, instilling community pride.

a decade downtown

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Execution

A Decade Downtown premiered as the highlight of the 2023 State of Downtown event, drawing an audience of city officials, investors, business owners, and community leaders. The film was presented on a large screen in a theater-style setting, accompanied by a panel discussion and Q&A with stakeholders featured in the documentary.

To extend its reach beyond the event, the documentary was also made available online through the Downtown Management District’s website and social media platforms, encouraging further engagement and sharing with a broader audience.

Results

increased awareness

Social media engagement grew by 40% following the film’s release, with thousands of views and shares across platforms.

community pride

Community stakeholder feedback highlighted the emotional impact of the documentary, with many praising its storytelling and quality.

investor interest

The documentary inspired new development inquiries from investors who attended the event or viewed the film online.

award recognition

A Decade Downtown received a Silver ADDY Award from the American Advertising Federation – Corpus Christi chapter.

A Decade Downtown was more than a film—it was a catalyst for continued economic growth and engagement. By celebrating the past while inspiring the future, the documentary reinforced the importance of a community’s downtown as the heart of Corpus Christi’s cultural and economic vitality.

CASE STUDY // COMMUNITY PLACEMAKING

Revitalizing Civic Pride: How Visual Narratives Can Transform a Community

Facing rapid growth, Portland, Texas sought to honor its roots while inspiring its future. Partnering with Knightstorm Productions, the city created “Building Community and Raising Families,” a heartfelt film that celebrated its values and showcased its vibrant identity. The campaign not only resonated with residents but also positioned Portland as a desirable destination for families and visitors alike.

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Case Study: “A Decade Downtown” Documentary